Search Engine Marketing
Best practices of Search Engine Marketing for your needs
SEARCH ENGINE marketing
We provide high quality services of Search Engine Optimization, PPC Advertising Campaigns, E-mail Marketing, Social Media Marketing and Search Reputation Management. It’s include:
WHAT WE DO?
Press-releases and links at all local directories and forums
Optimization of HTML code and page content
Increasing conversion of the percentage of visitors into customers
Find the strengths and weaknesses of current and potential competitors
Create content that attract attention
Let search engines know about your website
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).
SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done.
A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.